- Google AdWords Broad Match Explained
"7/16/2009 - As most junior search marketers, knows Google's Broad Match is quite liberal in matching your keywords to search queries. Indeed, this is the intent of the match type, but sometimes it gets pretty crazy..." Read More
- Keywords That Don't Convert
"2/16/2009 - Unless you are one of the lucky few managing some sort of brand PPC campaign that has incredibly difficult goals such as low Cost Per Click and high Click Through Rate, chances are you actually have to get some bang for your buck with your search engine marketing efforts..." Read More
- The Difference Between Google and Yahoo Search Audiences
"1/19/2009 - It is commonplace for search engine marketers to drag and drop their campaigns from Google to Yahoo and MSN (and sometimes Ask). This approach needs to be treated with a grain of salt, however. It is important not to write off the other search engines, particularly Yahoo..." Read More
- Search Engine Marketing Best Practices?
"1/10/2009 - Best Practices are Best Practices for a reason. One of the issues with Search Engine Marketing today, however, is that people are catching on to the best practices. When it comes to Pay Per Click, you only have so many characters to work with. There are still ways to break through the clutter, however, even when everybody’s Pay Per Click ads are stuffed with keywords, benefit driven, and use keyword insertio..." Read More
- The Google Content Network
"12/21/2008 - After using the Google Content Network in AdWords for a multitude of different customers, I don’t think it is the right solution for the majority of advertisers. There are some who support the content network, and the use of placement reports to filter out bad sites. The problem is if you ever ran a placement report, you would see just how atrocious most of the content network is..." Read More
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