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Category Archives: Search Engine Marketing
Everything You Need To Know About Google AdWords Sitelinks
Google AdWords sitelinks have been around for about a year now, and if you hadn’t heard, these can help your click through rate… a LOT. The funny thing about sitelinks is (usually) people don’t actually click the sitelinks: they just … Continue reading
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Think Before You “Best Practice”
Internet marketing has earned a reputation similar to that of snake oil sales, and rightfully so. There are so many hacks in the industry that it’s hard to know who to trust. Best practices are just that — best practice. … Continue reading
Google Snuck Us A Fast Nugget: Display URL & Quality Score
Sometimes it might be possible to observe a relationship between a certain ad and keyword quality score. For example, if you have three ads and one is seasoned with a high click through rate, you might see your quality score … Continue reading
Why Aren’t My Keywords Showing Up
Google wants people to get the results regarding what they are looking for. This is part of their business model, and they believe it is why people keep coming back to Google. Thus, Google basically disallows you from showing up … Continue reading
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Google Instant: Google’s Search Herder
I haven’t written anything about SEM in a long time. This is big, though. Real big. It’s Google Instant. Google Suggest has been out for years now, Google Instant takes this concept to a whole new level. Recall that Google … Continue reading
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Google AdWords Broad Match Explained
As most junior search marketers, knows Google’s Broad Match is quite liberal in matching your keywords to search queries. Indeed, this is the intent of the match type, but sometimes it gets pretty crazy. Recently I had a scenario come … Continue reading
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Keywords That Don’t Convert
Unless you are one of the lucky few managing some sort of brand PPC campaign that has incredibly difficult goals such as low Cost Per Click and high Click Through Rate, chances are you actually have to get some bang … Continue reading
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Google vs. Yahoo Search Audiences
It is commonplace for search engine marketers to drag and drop their campaigns from Google to Yahoo and MSN (and sometimes Ask). This approach needs to be treated with a grain of salt, however. It is important not to write … Continue reading
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5 Easy SEM Best Practices
Best Practices are Best Practices for a reason. One of the issues with Search Engine Marketing today, however, is that people are catching on to the best practices. When it comes to Pay Per Click, you only have so many … Continue reading
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The Google Content Network Sucks No More
Updated 9/9/2010, Originally Posted 12/21/2008 The Google Content Network has greatly evolved. I retract previous statements that the Google Content Network sucks, because it really doesn’t anymore. Yes, there are still some Made for AdSense farms out there, but some … Continue reading
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