Category Archives: Search Engine Marketing

Once upon a time, I had a number of AdWords contextual network campaigns humming along quite nicely.  Then along came the Google serpent and offered me a bite of the Display Conversion Optimizer.  It did not come with a guarantee … Continue reading →

I forgot to post this here: My guest post at PPC Hero about the 10 things you shouldn’t neglect when performing Search Engine Marketing!  Here it is: http://www.ppchero.com/the-10-cardinal-sins-of-paid-search-marketing/

Google recently gave search marketers another nugget to let them know how well they are doing — Relative CTR.  While it’s no help for your search campaigns, think of it as a quality score of sorts for your contextual targeting.  … Continue reading →

The title says it all on this one; Microsoft has finally added conversions to its search query reporting.  This was one of the very glaring features absent from Microsoft adCenter (ahem still no CPA column for Campaigns).  The feature appears … Continue reading →

This week, Google finally started letting advertisers see Impression Share metric for their Content Network campaigns.  If you are wondering what Impression Share is, this is the number that tells you what percentage of the time you showed up for … Continue reading →

At long last, Google has finally given users access to hourly conversion data through the AdWords interface.  This is extremely valuable information, particularly to search marketers performing lead generation, as they typically have little to no conversion latency to deal … Continue reading →

Google gives you the option to have up to 100 campaigns in either a standard or an expanded AdWords account.  These are the limits for a standard/expanded Google Adwords account: Standard: 100 campaigns / Expanded: 100 Standard: 2000 ad groups … Continue reading →

Google AdWords sitelinks have been around for about a year now, and if you hadn’t heard, these can help your click through rate… a LOT.  The funny thing about sitelinks is (usually) people don’t actually click the sitelinks: they just … Continue reading →