- Experience crafting and executing direct-response search campaigns for the Fortune 50 down to small businesses. Full accountability for maximizing ROI and results.
- Generated over $4 million of profit annually at Autobytel.com, transforming unprofitable campaigns
- Years of agency experience with excellent client results, from e-commerce to lead generation.Google Adwords Certified. Microsoft adExcellence certified.
- San Diego State University MBA. University of California, San Diego alumni.
- Firsthand experience in numerous verticals, including education, health insurance, automotive, debt management, B2B technology, Consumer Goods (e-commerce), and many others
Ellerton is a heavy-hitting paid search manager that gets results. His diverse search marketing background makes him exceedingly qualified to succeed at e-commerce, lead generation, and branding. With extensive experience profitably managing large budgets (many millions annually), he achieves and exceeds client and company goals. He has managed projects ranging from the Fortune 50 all the way down to small business, on both the agency and client-side. Ellerton has built numerous multi-million dollar businesses and believes strongly in the power of search and contextual targeting.
An expert in data analysis, Ellerton fully understands paid search’s value chain. He uses his search expertise combined with a virtual PhD in Microsoft Excel to drive strategy that converts. Ellerton understands the proper implementation of complex paid search campaigns involving great landing pages, ad creative testing, proper keyword mixes, and so forth. He understands what kind of search strategy it requires to break through the clutter, and all of the elements that go into well executed paid search management.
Ellerton has his MBA in marketing from San Diego State University. He also attended the University of California San Diego where he received his Bachelor of Arts. Ellerton currently resides in greater Los Angeles, California. He is an avid car enthusiast and mountain biker.
Contact: ellerton {at} ellertonwhitney [dot] com.
